Summary of Duties:
The Communications Coordinator develops and executes a strategic plan for all church communications, creating cohesive, mission-aligned messages across print, digital, and social media platforms. Key responsibilities include managing the church’s website and social media, overseeing content creation (such as newsletters, slides, brochures and videos), promoting church events, collaborating with staff and ministry leaders, and ensuring all communications reflect the church’s branding and values. The position requires strong leadership, strategic thinking, and creativity. Must have strong skills in written and verbal communication.
Key Responsibilities
- Strategic Planning: Assess current communications processes within the church in order to develop and implement a comprehensive communications strategy aligned with the church’s mission and goals. Communication plan should address the communication needs of the current membership AND the community-at-large who 1) may be on our campus for reasons other than worship (purchase a pumpkin, attend an AA meeting, drop off a child for preschool or VBS), 2) may be looking for a church home by listening to a service on-line or visiting in-person, or 3) just driving by.
- Content Creation & Management: Oversee the creation and distribution of content for print communications (examples: newsletters, worship bulletins, program flyers and announcements, special publications, signage (internal/external)) and digital communications (examples: social media, website, video production, and all slides used in Sunday worship, other times of worship or educational programming, weekly electronic newsletter). In consultation with the pastor, create and post sermon slides each Sunday. Review all current campus signage to ensure accuracy, clarity, and placement while considering new/different signage needs (example: how to best communicate with park walkers and drivers along Pisgah Church Road and Battleground Ave; direct visitors while on campus. Investigate and research a new digital sign.) Communications Manager may be hands-on with some of these tasks while other tasks may involve his/her oversight and final approval of another team member’s work.
- Digital Presence: Manage and grow the church’s website, social media presence, and other digital channels. Assure digital content is refreshed often and as needed, and is accurate, timely and all links function correctly. Communications Manager will be the church’s first point of contact for hands-on website updates; however, others may also be trained to do so to assure coverage 24/7.
- Promotional Support: Create and manage promotional materials for church events, programs, and ministries. Perform periodic review of materials and update items as needed. Assure printed materials for church events, programs and ministries are readily available to members and guests.
- Collaboration: Partner with church leadership, ministry leaders, and other staff to ensure accurate and consistent messaging.
- Branding & Messaging: Work with Lead Pastor and his/her designees to review/revise/recreate vision and mission statements for the church. Review/revise, as needed, the church’s logo. Ensure all communication reflects the church’s branding, values, vision, and mission.
- Asset Management: Organize and manage all communication assets, such as logos, design elements, videos, and photos. Coordinate with current church photographers and videographers to capture video/photos of church activities and ministries. Create and maintain a digital filing system for these items. Coordinate with Membership staff person to maintain a current pictorial directory of church members. Work with church volunteers to organize and preserve church historical archives. Assure proper photo consent is obtained when necessary. Manage all financial resources allocated for communications.
- Training: Receive additional communication training as needed then integrate new media technologies and other information in order to enhance communication efforts and support ministry needs. In turn, provide training and support to other staff and volunteers on communication best practices and any new media technologies.
- Media Relations/Promotion of Church Events: Establish and maintain positive relationships with media outlets and community partners. Develop media packages including press releases for the local media. Make pitches to the media in order to receive news coverage regarding church ministries and events. Serve as media spokesperson and/or train others, as appropriate, to serve as spokesperson. Serve as church contact person with local media when emergency messaging for the church is needed (example: inclement weather).
- Leadership: Lead and manage a church communications team, potentially including volunteers and other staff. Provide training to these volunteers and staff, as needed.
Essential Skills
- Strategic Thinking: The ability to see the “big picture” and develop long-term communication plans.
- Digital Proficiency: Expertise in website content management, social media platforms, email marketing, and digital content creation.
- Creative & Design Skills: An “aesthetic eye” for design and the ability to develop creative messaging and visual elements.
- Writing & Editing: Strong skills in producing clear, concise, and engaging written content for various platforms.
- Leadership & Teamwork: The ability to lead a team, collaborate with others, and foster effective communication within the church.
- Organizational Skills: The ability to manage multiple projects, content assets, and deadlines efficiently.
Education/Training: A degree in communications; marketing; journalism; electronic media or related field is preferred along with job-related experience, particularly in a church setting.
Expectations:
- Be a team player by supporting decisions made by supervisors and leadership.
- Be prompt in returning phone calls, voicemails, emails, and texts.
- Maintain confidentiality.
- Social media, emails, and texts – Employees are a reflection of the church that employs them and follows them inside and outside of work. When deciding what to share on social media, employees should use common sense, respect the relationship with their employer, and be careful of their image, including online, emails, and texts.
- Attend staff meetings regularly.
- Live and practice a Christian life.
Leave Time: Refer to Employee Handbook August 26, 2025
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